*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;color:#242422;background:#fff;font-family:Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased}button,a,select{-webkit-tap-highlight-color:transparent}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit;cursor:pointer}img,video{display:block;width:100%}button:focus-visible,a:focus-visible,summary:focus-visible{outline:3px solid #8782be;outline-offset:5px}h1,h2,h3,p,figure{margin:0}h1,h2,h3,.thanks{font-family:'Book Antiqua','Palatino Linotype',Palatino,Georgia,serif;font-weight:400}em{font-weight:400;color:#82817a}p{font-size:17px;line-height:1.8}.wrap{width:min(1320px,calc(100% - 112px));margin:auto}.eyebrow,.chapter{font-size:11px;letter-spacing:2.2px;font-weight:500}.site-header{position:sticky;top:0;z-index:20;height:96px;display:flex;align-items:center;justify-content:space-between;padding:0 48px;background:#ffffffed;border-bottom:1px solid #e9e8e4;backdrop-filter:blur(16px)}.wordmark{font-size:34px;letter-spacing:-2px;font-weight:bold;line-height:1;display:inline-block}.wordmark span{display:block;font-size:10px;font-weight:400;letter-spacing:.7px;line-height:1.7;margin-top:6px}.site-header nav{display:flex;gap:27px;font-size:12px}.site-header nav a{padding:12px 0;border-bottom:1px solid transparent}.site-header nav a:hover,.site-header nav a.active{border-color:#242422}.header-credit{font-size:10px;letter-spacing:1.8px}.hero{padding-top:65px}.hero h1{font-size:clamp(52px,5.5vw,86px);line-height:1.12;letter-spacing:-3px;margin:28px 0}.hero h1 em{color:#77776f}.hero-bottom{display:flex;align-items:center;justify-content:space-between;margin:22px 0 40px}.hero-bottom p{max-width:670px;font-size:16px}.round-link{border:1px solid #cacac3;border-radius:50%;width:56px;height:56px;display:grid;place-items:center;font-size:28px}.round-link:hover{background:#f1f1ec}.hero-images{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;align-items:start}.arch{display:block;position:relative;height:300px;overflow:hidden;border-radius:180px 180px 22px 22px}.arch:nth-child(even){margin-top:42px}.arch img{height:100%;object-fit:cover;transition:transform .6s;object-position:center}.arch:hover img{transform:scale(1.05)}.arch span{position:absolute;bottom:0;left:0;right:0;padding:55px 23px 22px;background:linear-gradient(transparent,#0009);color:white;font-size:14px;letter-spacing:1px;display:flex;justify-content:space-between}.arch b{font-weight:400}.hero-caption{font-size:12px;color:#77776f;margin:24px 0 90px}.ecosystem{padding:90px 0 85px;background:#f7f7f3;border-radius:40px 40px 0 0}.section-title{display:flex;justify-content:space-between;gap:50px;margin:28px 0}h2{font-size:clamp(45px,4.6vw,68px);line-height:1.1;letter-spacing:-1.9px}.collaboration{max-width:350px;display:flex;gap:28px;flex-direction:column;align-self:center}.collaboration p{font-size:15px;line-height:1.7}.collaboration strong{font-size:11px;letter-spacing:2px;display:block;margin-bottom:7px}.ecosystem-ring{width:min(740px,100%);height:440px;margin:50px auto 75px;position:relative;display:grid;place-items:center}.ecosystem-ring:before{content:'';position:absolute;inset:40px 80px;border-radius:50%;border:1px solid #d6d6cc}.idea-core{border:1px solid #cccbbf;border-radius:50%;width:230px;height:230px;display:flex;justify-content:center;align-items:center;flex-direction:column;text-align:center;background:#f7f7f3;z-index:1}.idea-core>span{font-size:9px;letter-spacing:1.6px;margin-bottom:13px}.idea-core h3{font-size:43px;line-height:1.05}.orbit-label{position:absolute;background:#fff;border:1px solid #e5e4db;border-radius:90px;padding:18px 30px;font-size:13px;text-align:center;min-width:170px;line-height:1.5}.l1{left:0;top:72px}.l2{right:0;top:72px}.l3{left:0;bottom:62px}.l4{right:0;bottom:62px}.roles{display:grid;grid-template-columns:repeat(4,1fr);column-gap:30px;border-top:1px solid #dcdcd3;padding-top:36px}.roles-title{grid-column:1/-1;display:flex;align-items:center;justify-content:space-between;margin-bottom:38px}.roles-title h3{font-size:38px;line-height:1.1}.roles-title h3 br{display:none}.roles article{position:relative}.role-num{display:block;font-family:Georgia,serif;font-size:28px;color:#a09e91;margin-bottom:23px}.roles h4{font-size:17px;font-weight:500;margin:0 0 12px}.roles p{font-size:14px;line-height:1.8}.brand{scroll-margin-top:0;padding:100px 0 65px}.brand+.brand{border-top:1px solid #e3e3dc}.brand-heading{position:relative;margin-bottom:44px}.chapter{display:block;margin-bottom:28px;color:#74746d}.brand-heading h2{margin-bottom:26px;font-size:clamp(47px,5vw,76px)}.brand-heading>.eyebrow{margin-top:28px}.split{display:grid;grid-template-columns:.82fr 1.18fr;gap:65px;align-items:center}.split.reverse{grid-template-columns:1.18fr .82fr}.split.reverse .copy{order:2}.split.reverse .visual{order:1}.copy h3:empty{display:none}.copy h3{font-size:clamp(33px,3vw,47px);letter-spacing:-1.3px;line-height:1.18;margin-bottom:24px}.copy p{font-size:16px;line-height:1.85;color:#55554f;margin:0 0 20px}.copy p:last-child{margin-bottom:0}.image-open{display:block;position:relative;padding:0;border:0;border-radius:26px;overflow:hidden;background:#f5f5f0;width:100%;line-height:0}.image-open img{aspect-ratio:16/9;object-fit:cover;transition:transform .6s}.image-open:hover img{transform:scale(1.025)}.expand{position:absolute;right:17px;bottom:17px;border-radius:50%;background:#fffc;display:grid;place-items:center;line-height:1;width:34px;height:34px;font-size:21px;backdrop-filter:blur(7px)}.film{position:relative}.film video{aspect-ratio:16/9;object-fit:contain;background:#f4f3ee;border-radius:26px}.film figcaption{display:flex;justify-content:space-between;font-size:10px;letter-spacing:1.3px;color:#75756b;margin:13px 2px 0;line-height:1.5}.film figcaption a{letter-spacing:0;font-size:11px;text-decoration:underline;text-underline-offset:3px}.video-question{position:absolute;left:4%;top:5%;width:44%;pointer-events:none}.format-head{margin:85px 0 30px;padding-top:30px;border-top:1px solid #e4e4dc}.takeaway{font-style:italic;color:#222!important}.duo{display:grid;grid-template-columns:1fr 1fr;gap:36px}.duo h3{font-size:40px;margin-bottom:22px;letter-spacing:-1px}.duo p{font-size:16px;color:#55554f;margin-bottom:18px;line-height:1.85}.duo article{display:flex;flex-direction:column}.duo article>figure,.duo article>.image-open{margin-top:auto}.playable{display:grid;grid-template-columns:1fr 1.08fr;gap:55px;padding:42px;background:#f6f6f1;border:1px solid #e9e9e0;border-radius:30px;margin-top:78px;align-items:center}.playable h3{font-size:43px;margin:20px 0 30px;letter-spacing:-1px}.experience{margin-bottom:24px}.experience h4{font-size:10px;letter-spacing:1.6px;margin:0 0 9px;font-weight:500;color:#77786e}.experience p{font-size:15px;line-height:1.8;color:#55554f}.playable-media{display:grid;gap:18px}.demo-actions{display:flex;align-items:flex-start;flex-direction:column;gap:16px;margin-top:30px}.button{border:1px solid #242422;border-radius:60px;padding:16px 25px;display:flex;gap:40px;justify-content:space-between;background:#242422;color:white;font-size:14px;transition:background .2s}.button:hover{background:#55564d}.text-link{font-size:12px;text-decoration:underline;text-underline-offset:4px}.section-note{font-size:14px;margin-top:25px;color:#64645b;font-style:italic}.start{padding:85px 0 90px;background:#f1f1ea;border-radius:40px 40px 0 0;margin-top:30px}.start h2{margin-top:28px}.start-options{display:grid;grid-template-columns:repeat(3,1fr);gap:44px;margin-top:55px}.start-options article{border-top:1px solid #cdcdc1;padding-top:24px}.start-options .eyebrow{font-size:9px}.start-options h3{font-size:29px;margin:22px 0 14px;letter-spacing:-.7px}.start-options p{font-size:15px;line-height:1.8}.start-options small{font-size:11px;color:#74756b;display:block;margin-top:25px}.closing{padding:100px 0 65px}.closing h2{font-size:clamp(54px,6vw,90px);margin:30px 0}.closing>p{max-width:590px;font-size:16px;color:#55564e}.closing-bottom{margin-top:65px;display:flex;align-items:end;justify-content:space-between}.thanks{font-size:43px;font-style:italic;color:#82817a}.closing-bottom>a{font-size:14px;text-decoration:underline;text-underline-offset:6px}footer{display:flex;gap:50px;justify-content:space-between;align-items:start;border-top:1px solid #e4e4dc;padding:38px 0 45px}footer>.wordmark{font-size:28px}footer>span{font-size:9px;letter-spacing:1.2px;padding-top:5px}details{max-width:510px;font-size:12px}summary{cursor:pointer}details p{font-size:12px;line-height:1.8;margin-top:17px;color:#77776e}.scroll-progress{position:fixed;top:0;left:0;height:3px;background:#8782be;z-index:30;width:0}.skip{position:fixed;top:0;left:20px;transform:translateY(-200%);z-index:100;background:white;padding:15px}.skip:focus{transform:none}dialog{border:0;border-radius:24px;padding:0;max-width:94vw;max-height:94dvh;box-shadow:0 20px 100px #0005}dialog::backdrop{background:#141512c9;backdrop-filter:blur(9px)}#lightbox{background:#111;overflow:hidden}#lightbox>img{max-width:88vw;max-height:82dvh;width:auto;object-fit:contain}#lightbox .modal-close{position:absolute;right:12px;top:12px;background:white;border-radius:50%;z-index:2}button.modal-close{border:0;width:40px;height:40px;font-size:28px;line-height:1;color:#222;flex-shrink:0}.image-download{display:block;padding:17px 24px;color:#fff;font-size:13px;text-align:right}.demo-toolbar{display:flex;align-items:center;gap:20px;padding:14px 20px;border-bottom:1px solid #e5e5db;background:white}.demo-toolbar h2{font-family:Arial,sans-serif;font-size:16px;letter-spacing:0;margin-right:auto}.demo-toolbar a{font-size:11px}.demo-toolbar .modal-close{background:#f3f3ed;border-radius:50%}#demo-modal{width:1120px;height:90dvh;background:#f7f8f2;overflow:hidden}#demo-frame{display:block;border:0;width:100%;height:calc(100% - 69px)}body.modal-open{overflow:hidden}
@media(min-width:1600px){.arch{height:350px}.hero h1{font-size:90px}}
@media(max-width:1050px){.wrap{width:calc(100% - 64px)}.site-header{padding:0 32px;height:85px}.site-header nav{gap:18px}.header-credit{display:none}.hero h1{letter-spacing:-2px}.arch{height:250px}.split,.split.reverse{gap:35px;grid-template-columns:1fr 1fr}.copy p{font-size:15px}.playable{padding:30px;gap:32px}.roles{gap:22px}.start-options{gap:26px}footer{gap:25px}.duo{gap:26px}}
@media(max-width:720px){html{scroll-padding-top:114px}.wrap{width:calc(100% - 40px)}.site-header{height:112px;padding:15px 20px 0;display:block}.wordmark{font-size:27px}.wordmark span{font-size:8px;margin-top:3px}.site-header nav{display:flex;gap:22px;white-space:nowrap;overflow-x:auto;font-size:11px;margin-top:8px;scrollbar-width:none}.site-header nav a{padding:7px 0 10px}.hero{padding-top:35px}.hero h1{font-size:43px;letter-spacing:-1.8px;margin:24px 0;line-height:1.12}.hero .eyebrow{font-size:9px;letter-spacing:1.7px}.hero-bottom{margin:20px 0 28px;gap:20px}.hero-bottom p{font-size:14px;line-height:1.8}.round-link{width:40px;height:40px;font-size:23px;flex-shrink:0}.hero-images{gap:12px;grid-template-columns:1fr 1fr}.arch{height:225px}.arch:nth-child(even){margin-top:30px}.arch:nth-child(3){margin-top:-18px}.arch span{padding:45px 16px 16px;font-size:12px}.hero-caption{font-size:10px;margin:23px 0 48px;line-height:1.7}.ecosystem{padding:48px 0;border-radius:24px 24px 0 0}.section-title{display:block;margin:24px 0}h2{font-size:40px;letter-spacing:-1.5px}.collaboration{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:28px;max-width:none}.collaboration p{font-size:13px}.collaboration strong{font-size:9px}.ecosystem-ring{height:390px;margin:25px auto 30px}.ecosystem-ring:before{inset:50px 20px}.idea-core{width:178px;height:178px}.idea-core h3{font-size:32px}.idea-core>span{font-size:7px}.orbit-label{font-size:10px;padding:12px 17px;min-width:124px}.l1,.l2{top:15px}.l3,.l4{bottom:12px}.roles{grid-template-columns:1fr 1fr;row-gap:30px;padding-top:25px}.roles-title{display:block;margin-bottom:0}.roles-title h3{font-size:30px;margin-top:15px}.roles p{font-size:12px}.roles h4{font-size:14px}.role-num{font-size:24px;margin-bottom:15px}.eyebrow,.chapter{font-size:9px;letter-spacing:1.8px}.brand{padding:55px 0 35px}.brand-heading{margin-bottom:28px}.chapter{margin-bottom:22px}.brand-heading h2{font-size:43px}.split,.split.reverse{display:flex;flex-direction:column;gap:26px;align-items:stretch}.split.reverse .copy,.split.reverse .visual{order:initial}.copy h3{font-size:34px}.copy p{font-size:14px;line-height:1.9;margin-bottom:18px}.image-open,.film video{border-radius:19px}.format-head{margin:45px 0 25px;padding-top:24px}.duo{grid-template-columns:1fr;gap:40px}.duo h3{font-size:34px;margin-bottom:17px}.duo p{font-size:14px}.playable{grid-template-columns:1fr;padding:24px 20px;border-radius:22px;margin-top:45px;gap:25px}.playable h3{font-size:35px;margin:16px 0 23px}.experience p{font-size:14px}.playable-media{gap:14px}.section-note{font-size:12px}.start{padding:50px 0;border-radius:25px 25px 0 0}.start h2{font-size:38px}.start-options{grid-template-columns:1fr;gap:30px;margin-top:35px}.start-options h3{margin:15px 0 12px;font-size:28px}.start-options p{font-size:14px}.start-options small{margin-top:12px}.closing{padding:55px 0 40px}.closing h2{font-size:49px}.closing>p{font-size:14px}.closing-bottom{margin-top:35px;align-items:center}.thanks{font-size:32px}.closing-bottom a{font-size:12px}footer{display:flex;flex-direction:column;padding:28px 0;gap:25px}.demo-toolbar{padding:10px 12px;gap:10px}.demo-toolbar h2{font-size:14px}.demo-toolbar a{font-size:10px}#demo-modal{max-width:100vw;width:100vw;height:96dvh;max-height:96dvh;border-radius:20px 20px 0 0;margin:auto 0 0}#demo-frame{height:calc(100% - 61px)}#lightbox>img{max-width:94vw}dialog{max-width:96vw}.film figcaption{font-size:9px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important}}

/* Opening image composition, matching the supplied reference. */
.hero{display:grid;grid-template-columns:1.06fr 1fr;align-items:center;gap:65px;padding-top:75px;padding-bottom:90px;min-height:660px}.hero h1{font-size:clamp(48px,4.7vw,72px);line-height:1.08;margin:27px 0;letter-spacing:-2.7px}.hero-description{max-width:540px;font-size:16px;line-height:1.85}.hero-signoff{display:flex;gap:25px;align-items:center;margin-top:34px;max-width:520px}.hero-signoff p{font-size:11px;line-height:1.8;color:#77776f;max-width:350px}.hero-signoff .round-link{flex-shrink:0;width:45px;height:45px;font-size:24px}.hero-images{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));align-items:center;gap:14px;height:450px}.brand-pill{display:block;min-width:0;text-align:center}.pill-image{overflow:hidden;border-radius:999px;height:300px}.brand-pill img{height:100%;width:100%;object-fit:cover;object-position:center;transition:transform .6s}.brand-pill:hover img{transform:scale(1.045)}.brand-pill>span{display:block;font-size:12px;line-height:1.5;margin-top:15px}.fairy-pill .pill-image{height:300px}.pantene-pill .pill-image{height:390px}.ariel-pill .pill-image{height:350px}.lenor-pill .pill-image{height:270px}.fairy-pill>span{color:#087d41}.pantene-pill>span{color:#9a681d}.ariel-pill>span{color:#16756b}.lenor-pill>span{color:#686197}footer .footer-context{max-width:620px;flex:1;font-size:12px;line-height:1.85;color:#77776e}
@media(min-width:1600px){.hero h1{font-size:78px}.hero-images{gap:18px}}
@media(max-width:1050px){.hero{gap:35px;padding-top:55px;padding-bottom:65px;min-height:560px}.hero h1{font-size:51px;letter-spacing:-2px}.hero-description{font-size:14px}.hero-images{height:390px;gap:10px}.fairy-pill .pill-image{height:245px}.pantene-pill .pill-image{height:325px}.ariel-pill .pill-image{height:285px}.lenor-pill .pill-image{height:220px}.brand-pill>span{font-size:11px}}
@media(max-width:720px){.hero{grid-template-columns:1fr;gap:30px;padding-top:35px;padding-bottom:46px;min-height:0}.hero h1{font-size:47px;line-height:1.06;letter-spacing:-1.8px;margin:23px 0}.hero-description{font-size:14px}.hero-signoff{margin-top:25px;gap:20px}.hero-signoff p{font-size:10px;max-width:265px}.hero-signoff .round-link{width:38px;height:38px;font-size:22px}.hero-images{grid-template-columns:repeat(4,minmax(0,1fr));gap:10px;height:310px}.fairy-pill .pill-image{height:210px}.pantene-pill .pill-image{height:275px}.ariel-pill .pill-image{height:245px}.lenor-pill .pill-image{height:185px}.brand-pill>span{margin-top:12px;font-size:11px}footer .footer-context{max-width:none;flex:initial;font-size:12px}}
@media(max-width:360px){.hero h1{font-size:42px}.hero-images{gap:8px}.fairy-pill .pill-image{height:190px}.pantene-pill .pill-image{height:250px}.ariel-pill .pill-image{height:225px}.lenor-pill .pill-image{height:170px}}

/* Align image and video frames independently of video captions. */
.duo{row-gap:22px}.duo article{display:grid;grid-template-rows:subgrid;grid-row:span 2;row-gap:22px}.duo-copy{align-self:start}.duo-copy p:last-child{margin-bottom:0}.duo-media{align-self:start;min-width:0}.duo-media>.image-open,.duo-media>.film{margin:0}
@media(max-width:720px){.duo{row-gap:40px}.duo article{grid-row:auto;grid-template-rows:auto auto;row-gap:22px}}

.presentation-disclaimer{padding:18px 48px;background:#f2f0f6;border-bottom:1px solid #e2dee9;color:#45414c}.presentation-disclaimer p{max-width:1320px;margin:0 auto;font-size:12px;line-height:1.8}.presentation-disclaimer strong{font-weight:600}
@media(max-width:1050px){.presentation-disclaimer{padding:16px 32px}}
@media(max-width:720px){.presentation-disclaimer{padding:15px 20px}.presentation-disclaimer p{font-size:11px;line-height:1.75}}
